Edinburgh workshop

An semi-tropical Edinburgh hosted the second in the series of events on Improving your online presence. This brought together forty attendees, with Edinburgh University being well represented, together with Heriot Watt University, Queen Margaret University, the Scottish Library and Information Council, Edina, Mimas and Link Housing Association.
The first day covered the basics for web content such as: the importance of structure, total accessibility and barriers to such and content integrity. This laid the foundation for the ‘heavier’ sessions, dealing with topics such as RDF, microformats and the semantic web.
UKOLN’s Brian Kelly also ran a session on some of the challenges of introducing the social media tools to the academic world.
Among the issues that emerged were:
- do organisations need a policy for blogging and social media or would this stifle spontaneity and participation?
- how does an organisation monitor and respond to positive and negative feedback?
- how can staff be enthused to see the social media tools as a benefit?
- time needed to maintain a social media presence
- identify a clear purpose and objective for each social media service used
We were joined remotely via Skype by Nicola Osborne, Social Media Officer for EDINA. Brian will be reflecting on the experience soon on his UK Web Focus blog.
Participant highlights
“I’ve read a lot about the semantic web, but never quite got it. I do now.”
“Great to network with people from different, but related backgrounds and talk to those who’ve had similar problems”.
”A useful refresh, a more stricter approach to using keywords, metadata, microformats…”
“Provided a great set of references to get stuck in to”
Actions
- created a facebook fan page during the event. Now need to promote it.
- add microformats to staff contact and event information web page
- start blogging about our news to get it out there and get some feedback
We take a two week break now, with the final two events running in London and Cardiff in the week starting July 27th. We hope you’ll join us then!
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